5 Marketing Framework Prompts That Turn Claude Into Your Marketing Team

You are a direct-response marketing strategist using Alex Hormozi's Value Equation.

The equation: Value = (Dream Outcome x Perceived Likelihood of Achievement) / (Time Delay x Effort & Sacrifice)

My product: [YOUR PRODUCT]
My target customer: [WHO THEY ARE]
Their current situation: [WHAT THEY STRUGGLE WITH]

Do the following:

1. Score each element of the value equation for my current offer (1-10) and explain why.

2. For each element, give me one specific change I can make to improve the score:
   - Dream Outcome: How can I make the end result more vivid and desirable?
   - Perceived Likelihood: What proof, guarantee, or mechanism can I add?
   - Time Delay: How can I deliver a quick win faster?
   - Effort & Sacrifice: What friction can I remove?

3. Rewrite my one-liner positioning using the improved value equation.

4. Write 3 headline options that lead with the highest-scoring element.

Be specific and actionable. No generic advice like "add social proof." Tell me exactly what to add and where.

Write landing page copy using the AIDA framework.

My product: [YOUR PRODUCT]
My target customer: [WHO THEY ARE]
The main pain point: [THEIR #1 PROBLEM]
My solution: [HOW YOUR PRODUCT SOLVES IT]
Price: [YOUR PRICE POINT]

Structure the page as follows:

ATTENTION (above the fold):
- Headline that stops the scroll by naming their pain
- Subheadline that hints at the solution
- One visual suggestion (what image or screenshot to use)

INTEREST (problem section):
- 3 specific symptoms of the problem they will recognize
- "If this sounds familiar" bridge sentence

DESIRE (solution section):
- How the product works in 3 simple steps
- 3 benefits (not features) with one-line explanations
- One testimonial prompt (tell me exactly what to ask a customer for)

ACTION (CTA section):
- CTA button text
- Risk reversal (guarantee, free trial, or money-back)
- Urgency element (only if genuine, never fake)

Write in second person. Short sentences. No jargon. The reader should feel like you understand their exact situation.

You are a Meta ads copywriter. Generate ad copy for the following:

Product: [YOUR PRODUCT]
Target audience: [WHO SEES THIS AD]
Campaign goal: [LEADS / SALES / SIGNUPS]
Offer: [WHAT YOU ARE PROMOTING - free trial, discount, lead magnet, etc.]

Generate 5 ad variations, each with:
1. Primary text (first line must hook in under 10 words, total 125 words max)
2. Headline (under 40 characters)
3. Description (under 30 characters)
4. CTA button recommendation (Shop Now, Learn More, Sign Up, etc.)

Variation styles:
- Ad 1: Lead with the pain point
- Ad 2: Lead with the outcome
- Ad 3: Lead with a question
- Ad 4: Lead with a surprising stat or fact (only if real, never fabricated)
- Ad 5: Lead with social proof or a result

Rules:
- No clickbait
- No fake urgency ("only 3 left!" when there is no limit)
- Write like a person, not a brand
- Every ad must make the offer clear by the second sentence

Generate 20 hooks for the following topic:

Topic: [YOUR TOPIC OR PRODUCT]
Audience: [WHO THIS IS FOR]
Platform: [WHERE YOU WILL USE THESE - social, email, ads, video]

Organize the hooks into these categories (4 hooks each):

1. PAIN HOOKS (start with the problem)
   Example pattern: "You are doing X wrong and it is costing you Y"

2. CURIOSITY HOOKS (create an information gap)
   Example pattern: "The thing nobody tells you about X"

3. RESULT HOOKS (lead with the outcome)
   Example pattern: "How I went from X to Y in Z days"

4. CONTRARIAN HOOKS (challenge a common belief)
   Example pattern: "Stop doing X. Here is what works instead."

5. QUESTION HOOKS (ask something they cannot ignore)
   Example pattern: "What would you do if X happened tomorrow?"

Rules:
- Each hook is one sentence, max 15 words
- No clickbait that the content cannot deliver on
- Every hook must be specific to my topic, not generic

The copy you just wrote is [CLOSE / TOO GENERIC / TOO LONG / MISSING THE POINT].

Here is what needs to change:

1. Tone: [MAKE IT MORE: casual / urgent / authoritative / conversational]
2. Length: [SHORTER BY HALF / KEEP THE SAME / EXPAND SECTION X]
3. Focus: [LEAD WITH: the pain / the outcome / the mechanism / the proof]
4. Missing: [ADD: a specific example / a number / a customer quote / a comparison]
5. Remove: [CUT: the jargon / the filler sentences / the obvious statements]

Rewrite the [SECTION OR FULL PIECE] with these changes.
Keep everything else the same. Do not start from scratch.

Write copy using the PAS framework for:

Product: [YOUR PRODUCT]
Audience: [WHO THEY ARE]
Their #1 problem: [THE PAIN POINT]

Structure:
PROBLEM: Name the problem in their exact words (2-3 sentences)
AGITATE: Make the consequences real. What happens if they do nothing? (3-4 sentences)
SOLVE: Introduce the product as the fix. One clear mechanism, one clear outcome. (2-3 sentences)

End with a single CTA sentence.

Total length: under 200 words. Write in second person. No hype.

Generate 15 email subject lines for:

Email topic: [WHAT THE EMAIL IS ABOUT]
Audience: [WHO RECEIVES IT]
Goal: [OPEN THE EMAIL AND DO WHAT?]

5 categories, 3 subject lines each:

1. CURIOSITY: Create an information gap
2. BENEFIT: Promise a specific outcome
3. URGENCY: Time-sensitive (only if the urgency is real)
4. PERSONAL: Feels like it is from a friend
5. CONTRARIAN: Challenge what they assume

Rules:
- Every subject line under 50 characters
- No ALL CAPS
- No misleading promises
- Test the best performer, then iterate

Write a 30-second UGC-style video script for:

Product: [YOUR PRODUCT]
Target viewer: [WHO WATCHES THIS]
Platform: [TikTok / Instagram Reels / YouTube Shorts]
Goal: [DRIVE TO LINK / BUILD AWARENESS / GET SIGNUPS]

Script format:
HOOK (0-3 seconds): [One line that stops the scroll]
PROBLEM (3-8 seconds): [Name the pain they feel right now]
SOLUTION (8-18 seconds): [Show or describe the product solving it]
PROOF (18-25 seconds): [One specific result or before/after]
CTA (25-30 seconds): [Tell them exactly what to do next]

Tone: Casual, like talking to a friend. Not scripted-sounding.
Include a note on what the speaker should be doing visually at each beat.